University
The School of Agriculture, Policy & Development at the University of Reading demonstrates extensive knowledge in agriculture, animal science, international development, environmental management, food marketing, and consumer behavior. Since its establishment in 1892, the school has been actively involved in advancing education and research in agriculture and related disciplines for over a century.
Within Value4Farm, the University of Reading will lead Work Package 1, focusing on establishing the framework and requirements essential for guiding project developments. This involves addressing farmers' needs, collecting relevant information for the effective demonstration of value chains, creating the regulatory framework, and shaping the structure of the decision support tool.
j.r.park@reading.ac.uk
g.gadanakis@reading.ac.uk