Innovation becomes real only when people are ready to embrace it

We are proud to showcase our recent workshop, hosted by our partner Orkídea in collaboration with the University of Reading, bringing together a diverse group of stakeholders to explore the social acceptance of renewable energy technologies in agriculture. This session is part of Orkidea’s ongoing study with the University of Reading, examining how technical innovation can successfully meet societal expectations and readiness for change.

The energy in the room was fantastic. Thank you to all participants for your insights, your openness, and the constructive dialogue that drives this project forward.

Have a look at the workshop video to learn more: Innovation is only as powerful as the community that embraces it.

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